What’s new

Everything we’ve shipped

Every capability we’ve added to Vermeer, newest first. Each is written for brand owners — what it does for your creative, in plain English.

June 2026

Start from a winner — and a library of ads to remix

Found an ad that’s working? Upload it, or paste a competitor’s ad-library page and pick the winner — Vermeer re-skins it around your product and brand, and you sign off before anything fires. Browse a two-tab library, Base ads and Your ads, ranked by how well each fits your brand so your strongest starting points rise to the top.

Credits & billing

Vermeer now runs on credits: every shoot, ad, and resize draws from a clear spendable balance, and what you see is exactly what a run costs before you commit. Top up any time with one-time credit packs, and track your balance, your monthly allowance, and recent spend from one Credits page.

Ad spreads — a set of finished ads in one shot

Pick a product, choose the ad archetypes you want, set an aspect ratio, and fire a spread — Vermeer composes a set of finished, on-brand ads in a single pass. Archetypes that don’t fit the product yet are shown disabled with the reason, so you only spend on what will land.

Reference Match — borrow a look you love

Saw an ad whose look you love? Upload it and choose what to borrow — the style, the lighting, the mood, the setting, or the composition — and Vermeer recreates that look for your own product, never copying the original’s contents. Review the proposed shot before you spend, or fire it straight away.

One-Offs — fire a single shot

Need just one image, not a whole campaign? Describe the shot you want for a product, fire it, and get one rendered result with a quality check. Re-roll it, export it, or resize it for any channel — all from one simple surface.

Emotionally-true campaign shots

Tell Vermeer the feeling a shot should land — confident, joyful, calm — and the render directs the cast and scene to match. Paired with continued image-quality improvements, your people come back believable and on-emotion instead of subtly off.

Campaign Packs

Plan a whole campaign in one pass: set a goal, approve the shot list, render it with your recurring cast, review the results, then download a channel-ready pack sized for every placement you need.

One Shot, Every Channel

Take any shot and resize it for every placement — square, story, wide, banner. Crop for free, or have Vermeer generatively expand the frame so nothing important gets cut off.

Accuracy Check, on your terms

Turn the per-brand quality gate on or off yourself from settings — no waiting on us. When it's on, every render is held to your real product before you ever see it.

Brand Visual Style

Vermeer reads your brand and proposes a set of visual styles — the light, mood, and look that feel like you — so every shoot lands on-brand from the first render. Pick a style slot and the whole set follows it.

Collection Continuity & Directed Shoot Brief

Write a plain-English brief for the shoot you want — the location, the light, the mood — and Vermeer holds it across every shot, so a set reads like one cohesive shoot instead of a pile of unrelated images.

Art-Director Edit

Edit any shot with plain-English direction — "warmer light", "move the bottle left", "lose the background clutter" — and Vermeer renders a new version while keeping the original. Direct your photos like you would a real shoot.

Sharper label & packaging fidelity

Renders now hold your real label, logo, and packaging far more faithfully — your product looks like your product, down to the wording on the pack.

May 2026

Connect Vermeer to your AI workspace

Run Vermeer from the AI tools you already work in — list your brands, check setup, see recent shoots, and start new brands without leaving the conversation.

One home for every brand

A single Home across all your brands — add a new brand in a guided flow, jump between them, and manage each from one place. Built for teams running creative for more than one label.

Product photos, references & per-shot redo

Upload your own product photos and reference images so Vermeer renders the real thing, and redo any single shot from the gallery without re-running the whole set.

Exports, sharing & durable links

Download a full shoot as a zip, or mint a share link so anyone can view the gallery without an account. Shared images stay live on durable links that don’t expire out from under you.

Vermeer launches

The studio goes live: describe the shoot you want, watch it render in real time, and browse the finished gallery. Every shoot is saved to your library, with scene composition built from what Vermeer learns about your brand.