VermeerBY JINN

Documentation

How Vermeer works

Feature guides and concept references for your brand’s on-demand photo studio. New here? Start with What Vermeer is.

Start Here

What Vermeer is

Your brand’s photo studio, on demand — on-brand product and lifestyle shots, rendered to match what you actually sell.

Your first photoshoot

From a cold start to a finished set of on-brand shots — the whole flow, step by step.

Photoshoots

Photoshoot types & tiers

Sampler, Photoshoot, and Bundle — what each gives you, and the four photoshoot types to choose from.

Your recurring cast

The mental model for keeping the same people across every shoot — and how to put a recurring character into a set.

Product Accuracy

Product photos & references

Upload up to three real product photos — the identity anchor that keeps every render faithful to what you actually sell.

The Accuracy Check

Every render is judged against your real product before you see it — and anything below the bar is re-rendered automatically.

Style & Direction

Brand visual style

A default look for every shoot, seeded from your Brand DNA — seven style slots you confirm once and reuse.

Directed shoot brief

Write the shoot you want in plain English — Vermeer reconciles it to your brand and shows you exactly what it changed.

Art-director edit

Edit any rendered shot with a single sentence — and keep the original alongside the new version.

Campaigns

Campaigns

Pick a goal, approve the shot list, render it with your cast, review, expand to channels, and export a named pack — the whole campaign in one flow.

Reviewing a campaign

At Gate 2, every move you need to finish a campaign — accept, redo, replace, and edit each rendered shot.

Ads & Remixes

Ads

Compose a set of finished, on-brand ads in one pass — pick a product, choose the ad archetypes, set a ratio, and fire.

Start from a winner & the ad library

Upload or paste an ad that’s already working and Vermeer re-skins it around your product — plus a two-tab library ranked by brand fit.

Channels & Exports

One shot, every channel

Take any finished shot to every format you publish — a free crop, or a generative resize that rebuilds the edges.

Exports & downloads

Download single shots, whole sets, or a full campaign as a zip — from durable links that don’t expire on you.

How Vermeer Thinks

Brand DNA

Everything Vermeer has learned about your brand — the creative brief behind every single shot.

The shoot bible

The shared scene — location, light, mood — that makes a set of shots feel like one shoot instead of a grab bag.

How accuracy scoring works

In plain terms: how Vermeer grades a render against your real product, and decides whether to ship it or re-render it.

Credits & billing

How credits work — a clear spendable balance, a monthly allowance, one-time top-up packs, and what you see is what a run costs.