One shot, every channel

One shot, every aspect ratio

A great shot is rarely the right shape for every channel. A square feed post, a vertical story, a wide banner — each wants a different aspect ratio. One Shot, Every Channel takes any finished shot and produces every format you need from it.

The channels you can target

Resize a shot into the formats your channels actually use, including:

• Instagram feed (square and portrait) and Story (vertical).
• TikTok and Reels (vertical).
• Shopify product pages (square and portrait).
• Amazon main image, email heroes, Pinterest, X, and more.

Each target carries the right canonical dimensions, so what comes out drops straight into the channel.

Two ways to resize

• Crop (free) — trims the shot to the new ratio. Fast, free, and perfect when the important part of the image already fits the new shape.
• Generative resize (paid) — when cropping would cut off something you need, Vermeer extends the image instead, generating believable new edges to fill the wider or taller frame. The product and the people stay put; the scene grows to fit.

Crop is the default for most formats. Reach for generative resize when a shot is too tight and you’d rather grow the frame than lose part of the image.

How it fits the campaign flow

Inside a Campaign, this expansion runs automatically — your approved shots are resized into the channel formats your goal calls for. Outside a campaign, you can resize any individual shot on demand whenever you need a new format. Every resized version is saved alongside the original, ready to download.